maximum impact in your community

City Infield is an initiative of social research agency McCrindle.
With a mission to inform and equip the Christian community for maximum impact.

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At City Infield we know that Australia is made up of many different communities. As these communities grow and change it is more important than ever to understand how social and demographic trends impact local mission.

City Infield is dedicated to equipping local church leaders and Christian organisations with the latest skills and techniques to better understand their mission environment, to understand the heart of their communities and see them transformed by the gospel.


City Infield are building a number of products and services designed to empower Christians across Australia to impact communities.


People come to McCrindle for help understanding people, from high-level megatrends to localised insights. This training leverages McCrindle’s experience as social researchers and business strategists to help you understand and engage your community more effectively.


An annual trends report providing insights into the faith landscape in Australia, and the implications for organisations navigating this constantly-evolving terrain.


It is our desire that City Infield quickly becomes a network of like-minded individuals and companies. With a common goal of supporting church and para-church organisations.



Platinum PARTNER

Would you like the opportunity to partner with City Infield?

City Infield has a range of packages available. If you would like to find out more about these, please contact us at:


“As a church planter, the 5 L’s framework has helped me shape a strategic approach to learn about my community in order to lead in my community."
Rob Waugh
Church Planter, C3
“City Infield provide relevant and engaging demographic information about the Australian community. They are a regular go to resource when I'm working with a church planter to better understand their local community and how to engage with them."
Scott Sanders - Geneva Push
Scott Sanders
Executive Director, Geneva Push
Faith and Giving in Australia Animated Video
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Faith & Giving in Australia Report

Explore the generosity and giving habits of Australian churchgoers...

Download the free Faith & Giving in Australia report and infographic

Past Reports

Faith & Belief in Australia: A national study on religion, spirituality and worldview trends.